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Uzair Akbar
#NetflixQ3AdsAndMargins
Netflix Q3: Ads and Margins*
> Preview for Oct 20 earnings:
> • Q2 actual: $12.56B revenue, 33.4% margin
> • Q3 guide: $12.86B, 33.2% margin (vs 28.2% YoY) — 500bps expansion
> • Ad revenue: $618M in Q2, expected ∼$806M in Q3, on track for $3B full-year 2026
> • Strategy: Programmatic >50%, live sports driving premium CPMs
> Thesis: Password-sharing boost is over. Now it's pricing + ads + operating leverage.
> #NetflixQ3AdsAndMargins #NFLX #Streaming
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